Branding/Website/Social/Digital Media (Thirsty Boy)

Mercury Racing, a division of Mercury Marine, asked us to create a website that would communicate their powerful and technical brand story with provocative images and bold content.

In addition to the website, we created social and digital media components.

Branding/Website (Thirsty Boy)

JA & Company, a startup design + build company, needed an identity along with a simple, inexpensive website that would communicate the vision and value of constructing relationships before any hammers are swung.

 The campaign also included direct mail and trade show environment.

Blog Site/App (Thirsty Boy)
Nobody makes kitchen appliances as beautiful and functional as Sub-zero/Wolf. And while designers and builders love to spec the brands in their builds, there was no convenient way to discuss their projects and share stories. So we created a beautiful and contemporary online magazine to showcase projects and start conversations.

Additionally, the client asked us to brand and create an app that would educate owners and prospective owners of Wolf ranges about their versatility and ease of use. Mode Simple allowed users to understand how to quickly unlock the full potential of their ranges.

Social and PPC were included in the launch campaigns of each.

Branding/Websites/Social (Thirsty Boy)

We were presented with two distinct challenges from client Hayes Components. First, they asked us to create brand personalities and individual websites for each of their high-end, off-road cycling brands. Then, create a website for the parent company, Hayes Components, to serve as the main domain and house all the other brand websites.  Oh, and they asked us to help them overcome the negative reputation Hayes Components had suffered in previous years. We built a campaign around the idea of “Getting Hayesed” being a positive thing and supported the concept with “Hayesings” where we “stole” bikes, outfitted them with Hayes Components like brakes, shocks and wheels, then returned the bikes to where they were taken with a tag attached to the handlebar with the message “You’ve been Hayesed.” The campaign received instant viral reaction and resulted in riders across the world petitioning the brand to “Hayes” them.

Print/TV/PR/Event Marketing (Stir)

Optima Batteries, a division of Johnson Controls, makes rugged, high-performing batteries for a variety of vehicle and marine uses. Known for cranking power, long-life and the ability to withstand severe punishment, we built a campaign demonstrating the almost unbelievable attributes of the product. For example, we staged a demo derby in a TV spot and outfitted a car with an Optima. After hours of crashes and abusive impacts, the Optima continued to perform at peak levels. The ongoing campaign vaulted the brand to the top-selling performance battery in the market.

Apps/Social Media (Thirsty Boy)

BBE Sound is a premier audio technology company making products that significantly enhance the sound flowing through processors, amplifiers, etc. They approached us with a question: Can you somehow take our technology and create a mobile app that will allow people who listen to music on their personal devices to experience our branded sound upgrade? After months of working with their engineers, we were able to create the SonicMax Pro app, launch it in Apple’s App Store, and build a campaign to introduce the technology. It didn’t take long before the app caught on globally, enjoying the rank of top-selling app in certain Asian markets for several weeks running. Additionally, we created skinned versions for JVC, Velodyne and other audio-related brands. 

Branding/Website/Print/Social (Thirsty Boy)

Peabody’s Interiors sells unique, upscale furnishings in addition to designing incredible living spaces for people in Southeast Wisconsin. They wanted a refreshed brand and a clearly defined position that separated them from everyone else in the category. Our research revealed that their point-of-difference was in finding the pieces and look that uniquely fit the home and clients. So we developed the strategic position that also served as their theme line - “Curating Your Beautiful Life.” The campaign launched with a website, print ads and social media that reflected the newly crafted position.

Branding/Website (Thirsty Boy)

Continuum Architects had been in business for more than a decade when they approached us about rebranding and building a campaign to let the world know a more about them. Through discovery, we learned their unique strength was a combination of vision and practically. Creating the position of “Intelligent Optimism” and a new logo, we built a website that beautifully showcased their work and the process they employ to get there. 

Print/Experiential (Stir, Thirsty Boy)

As a board member of Milwaukee Riverkeeper, I had the opportunity to increase the awareness of the institution’s mission through a print ad and Milwaukee River wall installment. The print ad was created first by shooting the area of river wall where clean, treated water from a nearby industrial unit was re-introduced back into the river via two outlet valves. We then superimposed a curving tube above the exit points to make it appear as if there were a waterslide present. A few months after the ad ran, we hired an artist to create the actual installment on the river wall where it remains today, greeting paddlers, boaters and walkers along the river.

Social (Thirsty Boy)

One of the most iconic items of the 60’s had become mostly irrelevant, existing largely in trivia contests and fuzzy memories, when Lava Lamp approached us to help breathe new life into the brand. Through an organic social media campaign, we managed to connect a new and younger generation to the magic and kitchy appeal of the lamps. Impressions, likes and shares reached never-before-seen levels. 

Branding/Website/Social/PR/Experiential (Thirsty Boy)

Around 2011, we received a request to help a group with an idea to create an athletic event for women and build a brand around it. They had a name, Dirty Girl Mud Run, and really not much else. So we created the identity, website, social media and PR for an inaugural launch in six markets. We also created a mud stencil to place the logo on heavily traveled sidewalks in the kickoff cities. And we even named some of the course obstacles. The result? Sellouts in all six locations and a second-year growth to 24 additional markets. 

Award winners and miscellaneous all-time favorites